Fertile Ground: East Bay Inspiration Guide

Client: Oakland Museum of California
Year: 2014
Typefaces: Modum, Houschka
Deliverable: 40-page book

In collaboration with the San Francisco Museum of Modern Art, the Oakland Museum of California presented "Fertile Ground," an exhibition illuminating local histories and social forces that changed the face of art in California. They asked me to design a companion booklet featuring current luminaries in the East Bay creative scene. With photos by Miles Jackler, the book functions as a guidebook inviting you to follow these creatives to the places where they find inspiration.

The Oakland Museum provided the branding scheme from the exhibition, which I adapted to the book.

Browse the entire book below.