Peet's Coffee Fall 2017

Client: Peet's Coffee
Year: 2017
Typefaces: Knockout, Gotham
Deliverable: Posters, signs, banners

Marketing campaign for Peet's Coffee. The brief required a concept about how "what goes into it makes it better" to differentiate Peet's fall beverages from the competition's. This meant the quality of the ingredients and/or the skill and care of the preparation. Photography highlighted ingredients or process, while typography was inspired by the hand-made warmth and precision of recipe cards and architectural drawings.