San Francisco Symphony Student Campaign

Client: San Francisco Symphony
Year: 2016
Typeface: Gagalin
Deliverables: posters, digital & print ads, social posts

Campaign for the San Francisco Symphony's student discount program.

A campaign for student tickets has to speak directly to college students. I adopted a campus flyer vernacular, blending elements of weeknight gig posters and found imagery. Comedic copywriting and a deliberately under-designed aesthetic communicates non-verbally the core message of "casual and inexpensive."