San Francisco Symphony Student Campaign

Client: San Francisco Symphony
Deliverable: posters, digital & print ads, social posts
Year: 2016

Campaign for the San Francisco Symphony's student discount program.

A campaign for student tickets has to speak directly to college students. I adopted a campus flyer vernacular, blending elements of weeknight gig posters and found imagery. Comedic copywriting and a deliberately under-designed aesthetic communicates non-verbally the core message of "casual and inexpensive."

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