Action for the Climate Emergency
Deliverable Brand Identity
Year 2021
ACE, Action for the Climate Emergency, asked me to help them rebrand for a new generation of climate activists. Formerly the Alliance for Climate Education, I gave them a new name and new brand identity with a universal flexibility to embrace all the intersectional issues of climate justice.
ACE is the leading youth climate advocacy organization in the country. With a focus on storytelling and journalism, they give young people skills and tools to advocate for solutions to the climate emergency from the local level all the way to the UN Climate Summit.
The full brand kit included a set of logotypes, a typographic system, photo filters, and a collection of icons to support ACE’s various communication needs, with an emphasis on social media.
A pictogram logo so simple that high school students can (and do) draw it.