DocuSign: Dreamforce Trailhead Game
Deliverable Board game
DocuSign wanted gamify the conference experience at Dreamforce Trailhead, the annual conference for Salesforce developers. I developed an original board game concept to drive engagement and create delight in a series of activities.
To play, you must check in at the DocuSign booth and collect the game card and the first tile. There are five other activities to complete for prizes, and a grand prize raffle for filling the complete game card. The back shows the week's schedule of events.
The color scheme including brown kraft paper was chosen to align with Trailhead's environmental outdoors/camping theme. The game card is printed in 2 spot colors, front and back, in two layers of cardboard pasted together. The front layer is die cut to reveal the activity icons on the inside backing. Each game card shows the activity icon on the front and the prize on the back.