San Francisco Symphony :: 2015-16 Season
Deliverables brochures, digital & print ad templates, environmental supergraphics
Campaign for the San Francisco Symphony's 2015-16 season.
The season branding for the 2015-16 season took a "backstage" concept, counteracting the stereotypical formality with a more spontaneous, humanizing attitude.
The photo shoot used the authentic backstage spaces of Davies Hall to show the musicians as real people, preparing for a show. Even the classic white backdrop is revealed as part of the staging. Photography by the talented Marc Olivier le Blanc.
Digital ad templates for individual concerts.
The campaign extends to the physical hall itself with outdoor banners, and supergraphics at the Symphony hall.