The State of Salesforce

Client: Bluewolf, an IBM Company
Deliverable: Data visualizations, annual report, digital media
Year: 2018

Bluewolf, an IBM Company, called me to help design their annual State of Salesforce report and its supporting marketing campaign. With their in-house marketing team (Scott Shern and Teresa Cullen), I visualized data, created infographics, and designed layouts for this flagship publication. The colors, geometric shapes, and typefaces were specified by Bluewolf's corporate brand guidelines.

Part 1 :: Print Publication

78 pages of data, visualized. 200,000 reports were published and distributed at the Dreamforce conference. Printed in 3 spot PMS inks plus black.

Part 2 :: Digital Assets

I designed a variety of digital animations, ads, social posts, website graphics, email headers, and other assets to promote the report before and during the conference.

The animated graphics above were used as interstitials for Dreamforce presentations. They were also looped together (see below) and projected on venues around the conference center.

Social posts for Facebook and LinkedIn.

I converted many of the infographics to screen-optimized versions for use in presentations and as social posts.

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